Videogames sales drops, industry try to react

2011 is not looking that good for game industry as 2009 or 2010. According to the NPD, U.S. retail video game sales in January shows overall revenues for the industry dropping 5 percent compared to the same month last year. This wane was somewhat expected since in the last couple of years gaming industry was in its selling zenith, surpassing in gross numbers Hollywood revenue. Even though, as I said, this drops were somewhat expected, it didn’t helped many developers and insiders to believe that we are in the verge of some kind of downfall or turning point to the game industry.

The main pleas is how casual and social games have been successful lately even when AAA games haven’t been so much. Zynga being more monetarily esteemed than the veteran EA haven’t help much contradicting this believe and it seems that lately there is some kind of flock between many good and experienced developers and connoisseurs who are convinced that social casual games are going to me the new industry model.

Fortunately not all devs are in this heard and some as proclaming theur love to the beautifull and expensive games they produce as Cliff Bleszinski, of Epic Games, who said in his twitter “Kotaku throws down on the casualfication of gaming. You can pry my work on AAA titles from my cold, dead hands.” or “I like casual games. They have a big place in the world. I’m just determined to keep kicking ass on big AAA titles.”. Epic latest AAA game, Bulletstorm, is on stores in US since last Tuesday and sales a expected to be over 4.5 million by the end of the year.

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